Advertised brand: Amnesty International Paraguay
Advert title(s): Rocket
Headline and copy text (in English): Sometimes Imagination Is the only way
General Creative Director: Alberth Cabrera
Creative Director: Diego Gómez, Alberth Cabrera, Horacio López
Art Director: Artur Avalos, David Paredes, Gastón Cortesi
Illustrator: Abel Lesme
Photographer: Marco Bogarín
Retoucher: Marco Bogarín.
Additional credits: Ivanna Croskey, Lidiana Palacios, Nory Gonz, Fio Cortesi
Published: November 2017
Synopsis: In Paraguay, two girls under the age of 15 suffer daily sexual abuse; unreported cases are increasing. The biggest problem is the lack of information so Amnesty International looked for ways to generate awareness.
